Managing Community Health Improvement Strategies — Overview Course


Training by Bill Barberg, President & Founder of InsightFormation, Inc.

This 90-minute course introduces and explains key concepts, tools, and techniques for developing and implementing multi-stakeholder strategies to address complex challenges related to health and Social Determinants of Health (SDoH). This overview course includes 14 modules that have videos ranging from 3 to 7 minutes each, followed by questions to reinforce and confirm learning.

The course starts by emphasizing the importance of strategic skills and having he right techniques and tools to develop and implement strategies for complex issues like those typically prioritized for a Community Health Improvement Plan (CHIP).

Participants are introduced to strategy maps, a highly effective tool for creating and implementing strategies—especially for a process where strategies are co-created by members of a coalition over time. The course provides a solid introduction to the OMTA structure for strategies (Objectives, Measures, Targets and Actions). The course explains how this structure helps to build consensus, tame complexity, improve teamwork, and create streamlined monitoring of actions by different team members.

The course includes specific examples of how to use strategy maps, and it shows how developing a strategy using a strategy map reinforces system thinking, collaborative problem solving and improved use of existing resources. It also provides guidance for developing measures, targets and action plans.

People taking this course will learn how to develop sustainable strategies that align and engage community partners in on-going implementation of plans that accomplish more than the organizations could accomplish if working independently. The course teaches how to move beyond typical SMART objective statements that work for evaluation and use the powerful OMTA model for more effective management of strategy implementation.

Key concepts taught in this course are found in the highly-acclaimed chapter written by Bill Barberg, “Implementing Population Health Strategies” for the book, “Solving Population Health Problems through Collaboration” (Routledge, 2017).

To allow time for taking notes and participating in the discussion boards available throughout the course, consider allocating 1-hour on two consecutive days to go through this course.

Target Audience:

This overview course is designed for the following individuals:

• People involved with leading or supporting coalitions addressing health issues or social determinants of health;

• People in leadership roles of organizations actively involved in developing and managing the implementation of a collaborative strategy such as community-based organizations;

• Public health professionals or students;

• Population health leaders and staff in healthcare providers seeking to better collaborate with community organizations to improve prevention, reduce readmissions, and improve outcomes;

• Consultants or those providing technical assistance for collective impact or community strategies;

• Government or philanthropic organizations funding efforts to improve community health or address social determinants of health.

The overview course is also a solid introduction of the concepts covered in the more detailed Mastery Program for this topic, and it is the first module of that larger program.

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